For Immediate Release

DUBLIN, CA, Monday, March 27, 2006

Before implementing FrontRange™ GoldMine^® Corporate Edition as its centralized contact management system, the fitness advocacy organization Walk4Life often found itself drowning in its own marketing successes.  For example, when a major publication mentioned the company in a feature story, the resulting 200 to 300 orders a day nearly shut down operations because manual, disconnected processes could not handle the volume.

“All we had was a huge pile of spreadsheets and our [accounting] database,” said Jeff Murrow, Walk4Life Director of Operations. “We were using [our accounting system] as our contact manager, so everyone in the organization had to go into the accounting system to get customer information. We needed another way to manage prospects.”       

Chicago-based Walk4life turned to FrontRange’s award-winning GoldMine software and nearby FrontRange Solutions Partner Ticomix to create a customized contact management solution that covers its sales and marketing needs, as well as integrates with other important business applications.       

Founded in 1999, Walk4Life provides high-quality pedometers and movement-centered programs to raise awareness and activity levels for individuals and groups at corporations, educational institutions, health clubs, medical facilities and senior centers.  The company maintains a busy schedule of more than a dozen outreach programs, including trade shows and mailing campaigns.         

Walk4Life’s senior management attributes much of the company’s ability to sustain continuous sales growth during the last three years to the GoldMine system customized by Ticomix. Additional business benefits include:

• GoldMine process automation enabled Walk4Life to reach 35,000 trade show attendees with a mailing campaign that yielded 10,000 response cards – a return rate of 28 percent that is more than five times typical direct-mail programs.
• Walk4Life reduced the time to ship each order from two to three days to same-day shipping.
• GoldMine reporting enables the company’s sales manager to forecast sales accurately, which in turn allows the company to reduce on-hand inventories.
• Efficiencies generated by GoldMine allowed all 18 new employees in the last three years to be added to sales and service positions rather operations.

“As far as the pedometer market share, we’re second or third in the industry,” Murrow said. “We do that with our customer service. Whoever interfaces with customers does so intelligently. Beyond any shadow of a doubt, the leaders of Walk4Life pin all that on GoldMine.”

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About Ticomix
Ticomix utilizes The Fusion of Industry Best Practices and Award-Winning Technology to offer premier technology solutions and services to small to medium-sized enterprises in the Midwest in the areas of Customer Relationship Management (CRM) and Service Desk.  In addition to being named one of FrontRange Solutions’ top five HEAT® Partners in 2005, Ticomix is a leading provider of award-winning GoldMine® for CRM, ITSM® built on the ITIL® framework for complete service management, IPCC® for communication management, and IM® for comprehensive asset  management.  Through numerous events such as quarterly user groups, ongoing training classes, and annual conferences geared toward GoldMine®, HEAT®, and ITSM® users, Ticomix continues to show their dedication and support to the CRM and Service Desk communities.  For more information, please call 866.TICOMIX or visit www.ticomix.com.      

About FrontRange Solutions
FrontRange Solutions develops award-winning software and solutions used by more than 130,000 companies and over 1.2 million seats worldwide to manage a wide variety of business relationships and provide exceptional service. FrontRange product families, designed specifically for small-to-medium-enterprise (SME) and distributed enterprise organizations include: GoldMine^® for Customer Relationship Management (CRM); IT Service Management with HEAT^® and ITIL^® standards-based modules for complete service management; Communication Management including IP Office, GoldMine IP Voice Suite and IP Contact Center for reduced telephony costs and increased agent productivity, streamlined customer service and communications; and Infrastructure Management, which provides the ability to optimize the full lifecycle of a company’s assets. Customers representing 44 percent of the 100 and 76 percent of the FTSE 100, include Coca-Cola, Shell Oil, Prudential Securities, Électricité de France, Mack Trucks, Campbell Soup, Avaya, Bechtel Corp, Bank of America, and Turner News Network.

GoldMine, HEAT and other FrontRange Solutions products, brands and trademarks are property of FrontRange Solutions USA Inc. and/or its affiliates in the United States and/or other countries.

Contact:

Emily Strawser
Ticomix, Inc.
866.TICOMIX
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