(April 11, 2007 - Rockford, IL) A new benchmark study from Aberdeen Group has confirmed what savvy marketers have known all along:

using technology to create processes around customer interactions is critical to creating a customer-centric organization and deriving better returns from marketing investments. The study, titled “Automating Leads to Sales – Improve Return on Marketing Campaigns” states that small (SME) and mid-market (MME) enterprises are exceeding average performers in all metrics benchmarked.

According to the study, best-in-class companies consistently demonstrate proficiency in multiple marketing capabilities, which has a positive impact on performance. The top performers use technology to track customer behavior, perform customer profitability modeling, maintain centralized knowledge and data management systems, and create real-time decision support. They are also using business intelligence tools integrated with marketing and customer data with higher frequency than benchmarked groups.

“The findings of this study are consistent with what we have observed in the field,” said Michael McCloskey, FrontRange Solutions CEO. “In fact, many large enterprises are now looking at the technologies, processes and best practices used by small and mid-size organizations for ideas on how to improve their own delivery of customer service. There is no question that the more you can integrate the various pieces of data around the enterprise using technologies, the more visibility you’ll gain into what the customer wants from you, and the greater your return on your marketing investment will be.”

Among the findings from the study are:

• Fifty percent of SME and MME enterprises lead in capturing 70 percent of current customer profiles
• Fifty-five percent have centralized customer knowledge and data management processes in place
• Customer data is used to perform customer profitability modeling at rates significantly above average (41 percent v. 33 percent)

In addition, Aberdeen says leaders leverage customer analytics, multi-channel interaction applications, business processes, and technology infrastructure across brands and product lines. It is this 360 degree view that allows them to better than 15 percent annual improvement in Return on Marketing Investment, gross revenues, and customer retention rates.

“Companies serious about building a customer-centric marketing organization will need to rethink how they create processes around customer interactions and how they invest in technologies that support advanced, rule-based communications,” said Alan Hubbard, Senior Vice President of Customer Management Technology Group at Aberdeen Group in a written statement. “Our research demonstrates that small and mid-market enterprises are investing and deploying technologies, capabilities, and processes that facilitate closed-loop marketing processes at rates higher than the industry average.”

About Ticomix, Inc.

Ticomix utilizes The Fusion of Industry Best Practices and Award-Winning Technology to offer premier technology solutions and services to small to medium-sized enterprises in the areas of Customer Relationship Management (CRM) and Service Desk. In addition to being named one of FrontRange Solutions’ top ten HEAT® Partners in 2005 and 2006, Ticomix is a leading provider of award-winning GoldMine® for CRM, ITSM® built on the ITIL® framework for complete service management, IPCC® for communication management, and IM® for comprehensive asset  management. Through numerous events such as quarterly user groups, ongoing training classes, and annual conferences geared toward GoldMine®, HEAT®, and ITSM® users, Ticomix continues to show their dedication and support to the CRM and Service Desk communities. For more information, please call 866.TICOMIX.