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 GoldMine Enterprise Marketing Automation Datasheet

Marketing is becoming increasingly important as businesses work to acquire and retain customers in today’s competitive landscape. Businesses are continuing to look for ways to improve overall marketing effectiveness. Marketers can no longer take shots in the dark with customer attainment efforts.

GoldMine® Enterprise Edition’s marketing automation functionality increases revenue by targeting the right prospects for each marketing campaign. To help achieve a greater return on your marketing dollars, GoldMine Enterprise Edition allows you to track marketing activities, costs and ownership for each campaign, and unlike other CRM products it also permits marketing managers to create test campaigns before launching full-scale ones. Immediately after campaign launch, campaign managers and sales agents can use powerful tools to help qualify, maintain, and analyze leads.

Marketing Automation functionality in FrontRange Solutions® GoldMine Enterprise Edition provides the ability to manage the entire marketing process with easy to use tools. GoldMine Enterprise Edition provides the ability to grow and change along with the business by using its Click-to-Configure capabilities that do not require coding.

Access to Critical Real-Time Information

Constant pressure for key business decisions require a reliable point of management – the Dashboard. GoldMine Dashboards offer real-time viewing and reporting, and configured homepages make drilling down into the transaction data quick and easy. This much needed management tool is now available to everyone in the marketing organization. By leveraging GoldMine software’s robust dashboard and analytics tools, marketing managers have a real-time view of their ongoing campaigns, lead information, and overall marketing performance.

Dashboard and analytics functionality includes:

• Configurable marketing home page

• View campaign results by type and lead counts

• Analyze lead routing and conversion statistics

• Real-time access for better business decision making

Campaign Management

Aligning marketing efforts along common goals helps drive home overall marketing themes while providing the best return on marketing dollars spent. GoldMine Enterprise Edition’s Campaign Management functionality provides businesses the ability to run consistent, targeted marketing efforts. Imagine being able to create marketing campaigns that consistently deliver maximum results. With GoldMine Enterprise Edition, you can. Using Quick Ratio, marketing managers can immediately monitor the effect a campaign is having on the pipeline, and have the opportunity to quickly make adjustments. From changing the message,audience, or offer, businesses can now tweak campaigns for greater effect and a bigger increase in potential revenue.

Campaign Management functionality includes:

• Campaign creation and management

• Data segmentation for group and list creation

• Test campaigns before launching full scales ones

• Closed loop reporting on campaign performance

Lead Management

GoldMine Enterprise Edition’s robust marketing features simplify your ability to reach the right leads at the right time. Automatically assign leads to the right sales agent based on a set of configurable business rules. GoldMine software’s lead management system helps distribute leads in real time using extensible business logic so your users can manage and track leads for greater revenue generation.

Lead Management capabilities include:

• Manual and automatic lead routing

• Import leads from any source

• Lead notifications for quick response times

• Lead acceptance/rejection with comments

• Lead distribution and conversion metrics

Interaction Management

Leveraging the power of your phone system along with marketing functionality in your CRM solution just got easier. GoldMine Enterprise Edition provides Interaction Management capabilities out of the box. Take campaign effectiveness to the next level with automated outbound calling or campaign based call routing for incoming calls. GoldMine Enterprise Edition has been designed to help businesses deliver an optimal customer experience to drive business value in every customer interaction.

Increase Marketing Effectiveness and ROI

If your organization is looking to improve overall marketing effectiveness and ROI, GoldMine Enterprise Edition was created specifically for you. Campaign creation tools along with Lead Management capabilities provide the means to improve your overall marketing efforts. Using GoldMine, you can monitor a campaign’s pipeline visibility in real-time and track each lead through the sales cycle allowing for detailed closed-loop reporting and analysis, so you can continually improve your marketing efforts and concentrate on the campaigns that are most effective. With GoldMine Enterprise Edition’s configuration and integration capabilities, you can quickly and easily make changes to marketing processes to react to today’s dynamic business environment.

Marketing Automation is just one part of the GoldMine Enterprise Edition Solution. Other functionality includes:

• GoldMine Enterprise Edition Relationship Management - Provides Contact and Account management capabilities to tie into the Marketing Management flows

• GoldMine Enterprise Edition Sales Management - Converted leads get acted upon quickly and consistently by using sales methodologies and opportunity management

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