Customer Relationship Management or CRM is more than just a software
solution. CRM is a long-term strategy that must be adopted by an entire
organization and its people in order to be successful. A true adoption
of customer relationship management involves integrating people,
processes, and technology to ultimately improve sales, marketing,
customer service, and management.
Fact: In today’s competitive environment, without some level
of successful CRM in your organization, you’re likely to be run out of
business or severely marginalized!
If your competitors have already done a good
job with CRM, its extremely important that you take the recommendations in this
document to heart. The Six Secrets will help you whether you’re an early-,
middle- or late-stage adopter of CRM or SFA (sales force automation).
Successful CRM Solves the following Prevalent Problems:
- Internal Bleeding: 90% retention means you’re
losing half of your clients every 5 years, but average organizations lose 20 to
30% of their customers a year due to neglect. An effective CRM system almost
eliminates this problem.
- Competitors Stealing Your Profitability: When
you lose a client to a competitor due to neglect, you lose 100% of their
lifetime value (the cumulative total of their purchases and referrals over
their customer lifetime). After you’ve paid for the cost of sales to acquire a
client if you lose their repeat purchases and referrals you’ve literally lost
all your profit – unnecessarily.
- Reinventing the Wheel: It costs 5 times
more to find new clients than keep them.
- Insufficient Repeat Purchases: Most
companies get 40 - 50% of their business from existing clients. With a decent
CRM system, you should expect to get upwards of 60 - 70% of your business from
existing clients via repeat purchases and referrals.
- Lazy or Indifferent Salespeople: The
average salesperson makes only 1 to 2 contacts with prospects before giving up. With a CRM system you automate the relationship
building functions of contacting and follow-up using a Drip / Nurturing System.
- Guess Who Isn’t Calling: Most companies
don’t know when their most important client’s on the phone, let alone if their
most important client hasn’t called for 3 months.
Does CRM Begin To
Seem More Essential?
The overriding purpose of this primer is to give you
control over the process of obtaining accurate and trustworthy information
about CRM. All things considered, every business needs a successful CRM
system. Most companies either have a CRM system that needs fixing or are
seriously considering one in the near future.
100% Success Your Way Isn’t Just
Possible – It’s Imperative To Business Success
Related Links:
- GoldMine Software - GoldMine CRM software solutions by
FrontRange give your team extensive contact management, sales
automation, marketing automation, scheduling, and project management
functionality.
- IT Service Management - As a senior-level technology executive or CIO, you’re part of a
team of business executives faced with tough challenges.
- CRM Software - CRM software is customer relationship management technology to help
your business increase revenue, save time, and build strong customer
relationships.
- GoldMine Consulting - Ticomix offers a variety of GoldMine consulting services for various
sized organizations.
- GoldMine Summit - The GoldMine Summit
was developed to help you get more value from your GoldMine system.
Ticomix is a provider of products and services for customer
relationship management (CRM), sales force automation (SFA), IT service
management (ITSM), information technology infrastructure library (ITIL)
call centers, help desks, and computer networking. Our mission is to
help our clients succeed through effective technology implementation
and management. Headquartered in Rockford, Illinois, Ticomix also has a
regional presence in Chicago, Illinois; Des Moines, Iowa; Cleveland,
Cincinnati, and Columbus, Ohio; Indianapolis, Indiana; Milwaukee and
Madison,
Wisconsin; San Antonio, Houston, and Dallas, Texas. Read more
Call Ticomix today at 866.842.6649 or email us at
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for all of your business technology needs.
CRM Solutions