Customer Relationship Management or CRM is more than just a software solution. CRM is a long-term strategy that must be adopted by an entire organization and its people in order to be successful. A true adoption of customer relationship management involves integrating people, processes, and technology to ultimately improve sales, marketing, customer service, and management. 

Fact: In today’s competitive environment, without some level of successful CRM in your organization, you’re likely to be run out of business or severely marginalized!

If your competitors have already done a good job with CRM, its extremely important that you take the recommendations in this document to heart. The Six Secrets will help you whether you’re an early-, middle- or late-stage adopter of CRM or SFA (sales force automation).

Successful CRM Solves the following Prevalent Problems:

• Internal Bleeding: 90% retention means you’re losing half of your clients every 5 years, but average organizations lose 20 to 30% of their customers a year due to neglect. An effective CRM system almost eliminates this problem.

• Competitors Stealing Your Profitability: When you lose a client to a competitor due to neglect, you lose 100% of their lifetime value (the cumulative total of their purchases and referrals over their customer lifetime). After you’ve paid for the cost of sales to acquire a client if you lose their repeat purchases and referrals you’ve literally lost all your profit – unnecessarily.

• Reinventing the Wheel: It costs 5 times more to find new clients than keep them.

• Insufficient Repeat Purchases: Most companies get 40 - 50% of their business from existing clients. With a decent CRM system, you should expect to get upwards of 60 - 70% of your business from existing clients via repeat purchases and referrals.

• Lazy or Indifferent Salespeople: The average salesperson makes only 1 to 2 contacts with prospects before giving up. With a CRM system you automate the relationship building functions of contacting and follow-up using a Drip / Nurturing System.

• Guess Who Isn’t Calling: Most companies don’t know when their most important client’s on the phone, let alone if their most important client hasn’t called for 3 months.

Does CRM Begin To Seem More Essential?

The overriding purpose of this primer is to give you control over the process of obtaining accurate and trustworthy information about CRM. All things considered, every business needs a successful CRM system. Most companies either have a CRM system that needs fixing or are seriously considering one in the near future.

100% Success Your Way Isn’t Just Possible – It’s Imperative To Business Success

Related Links:

• GoldMine Software - GoldMine CRM software solutions by FrontRange give your team extensive contact management, sales automation, marketing automation, scheduling, and project management functionality. 
  

• IT Service Management - As a senior-level technology executive or CIO, you’re part of a team of business executives faced with tough challenges.

• CRM Software - CRM software is customer relationship management technology to help your business increase revenue, save time, and build strong customer relationships.

• GoldMine, HEAT, ITSM, and IPCC Demos - Download complimentary flash software demos to see how GoldMine, HEAT, ITSM, or IPCC can boost your staff's productivity.
  

• GoldMine Consulting - Ticomix offers a variety of GoldMine consulting services for various sized organizations.

• GoldMine Summit - The GoldMine Summit was developed to help you get more value from your GoldMine system.

About Ticomix  

Ticomix is a provider of products and services for customer relationship management (CRM), sales force automation (SFA), IT service management (ITSM), information technology infrastructure library (ITIL) call centers, help desks, and computer networking. Our mission is to help our clients succeed through effective technology implementation and management. Headquartered in Rockford, Illinois, Ticomix also has a regional presence in Chicago, Illinois; Des Moines, Iowa; Cleveland, Cincinnati, and Columbus, Ohio; Indianapolis, Indiana; Milwaukee and Madison, Wisconsin; San Antonio, Houston, and Dallas, Texas. Read more...